It’s time we brought our hearts to the table.

Welcome to the age of purpose-driven

Transformational Business Development

for Entrepreneurs and Global Brands.

A note from me to you:

I SEE YOU.

The visionary leader who believes we all play a part in shaping the future. 

The entrepreneur who knows in your heart that your mission is bigger than your bottom line.

The executive here to lead your company’s brand into a new era of purpose, culture, and impact.

I see you, the conscious professional who strives to show up and share as a genuine leader, to inspire and motivate those around you.

You have more of yourself to share in your work – to bridge the gap between who you are now and who you know yourself to be.

Let's connect the dots:

When you deepen your connection to yourself, your work and the world, you become your impact.

I'm Julia Armet, founder of Higher Playbook®.

I share my journey with you, from altruistic, driven professional to transformational business leader, in the hope that you know that the longing inside you has a place here.

Let’s create space for you, and everyone you serve, where your value, work, and impact are inseparable.

Love,

Julia Armet Signature

Consider me your transformational business partner.

I empower impact-driven individuals and teams with the awareness, education, and initiatives to drive the shift to purposeful work.

Julia’s Human Portrait »

Favorite Term of Endearment:
Julia’s Web of Connection
What Makes Me Human:
I’m an identical twin!
Most Recent Read:
Atlas of the Heart
Something Unique About Me:
I’m neurodivergent.
Famous Muses:
Lady Gaga, Kevin Durant, Lin‑Manuel Miranda
Not-So-Secret Gift:
Intuition
Personality Type:
INFJ
Creative Outlet of Expression:
Piano
If I Could Ask the World One Question:
What’s YOUR story?
Favorite Term of Endearment:
Julia’s Web of Connection
What Makes Me Human:
I’m an identical twin!
Most Recent Read:
Atlas of the Heart
Something Unique About Me:
I’m neurodivergent.
Famous Muses:
Lady Gaga, Kevin Durant, Lin‑Manuel Miranda
Not-So-Secret Gift:
Intuition
Personality Type:
INFJ
Creative Outlet of Expression:
Piano
If I Could Ask the World One Powerful Question:
What’s YOUR story?

A New Paradigm for Success: Serve One.

SERVE ALL.

Imagine me: A 21 year old, bright-eyed graduate of NYU’s Gallatin School of Individualized Study with a 4.0 and a dream: to meet a lot of people and make a lot of money. I walked into a luxury hotel lobby in Midtown Manhattan and asked the Food & Beverage manager for a job.

With one “yes,” he opened the doors to an accelerated trajectory of mastering steps of service.

While serving A-list celebrities and witnessing multi-million dollar business deals over dining, I learned very quickly how to attune to the human being in front of me – and in the process, the nuances of scalable service:

How do I delight the customer?

How do I create returning guests?

How do I deliver exceptional service?

How do I sustain myself?

I recognized that my motivation was about more than money and mastery. My paradigm was driven by something deeper: a love for contributing to the lives of those I served.

This love guided me to become a founding matchmaker for an emerging tech startup, personalizing client experiences and doing what I do best: connecting to the hearts of people – their deepest values, aspirations, and individual desires.

I became the Director of Operations and Director of Community, helping to scale the business from boot-strapped to venture-backed. Through 7 years of mentoring 1,000+ service professionals in the business of relationships, I discovered a core truth:

LOVE is ALWAYS the answer.

REHUMANIZE
your work.

Guided by love and driven by impact, I earned my coaching certification from the Institute for Professional Excellence in Coaching with the vision to create a higher standard in leadership and organizational culture.

At Higher Playbook®, we believe the heart of your work is as strong as its pulse: the people.

The Interconnected Workplace
is characterized by:

Relationships
People First

The Interconnected Workplace
is characterized by:

Visibility
Show Up + Share

The Interconnected Workplace
is characterized by:

Individuality
Play Your Unique Part

The Interconnected Workplace
is characterized by:

Mastery
Perfect The Process

The Interconnected Workplace
is characterized by:

Creativity
Express + Experience

The Interconnected Workplace
is characterized by:

Impact
Inspire The World

A business powered by people achieves

THE BEST OUTCOMES

when you come from a HIGHER PLAYBOOK.

This story is for any active contributor to a business mission. Whether you are the CEO, an employee, an entrepreneur, a contractor, it’s about time our workplaces became spaces where we know and appreciate the talent in the room. Because then, everyone can fully make use of one another and truly value each other’s unique gifts.

My vision of the Interconnected Workplace— characterized by cultures of contribution— is at the core of what sustains us as human resources:

Knowing we are doing meaningful work in the world because we experience our impact.